As we countdown to 15th August 2023, Azadi Ka Amrit Mahotsav aims to further boost this peoples’ movement by focusing on critical areas of cultural and social development.
In view of this, new themes have been identified, aligned with the ‘Panch Pran’ announced by Hon’ble Prime Minister: Women and Children, Tribal Empowerment, Water, Cultural Pride, Lifestyle for Environment (LiFE), Health and Wellness, Inclusive Development, Aatmanirbhar Bharat and Unity.
Identified Segments for Inclusive Development
- • Rural Communities: awareness about socio-cultural facets of rural lifestyle; assimilation of communities in society; educating tribal communities at grassroot level; access basic necessities such as clean water, food amenities, sanitation, electricity, network connectivity; connectivity through proper roads; pucca houses; supporting rural communities to achieve self-sufficiency and maximize their potential; introduction to new basic technologies etc.
- • Physically Disabled: providing facilities such as wheelchairs and audio-visual aids; installation of ramps and tactical paths for easy accessibility; awareness on inclusion of differently abled in society; training of individuals and professionals on interacting with differently abled; skilling specially-abled, sign language training, etc.
- • Unbanked Sector: awareness about the importance of bank accounts in rural and tribal areas, financial literacy, awareness about mobile banking etc.
- • Women: pre- and post-pregnancy care, healthcare, education, childcare, skill-development,
- • Financial Improvement and Skill Development: increasing access to opportunities for marginalized community members, skill development (e.g., local and regional art forms, agriculture, dairy farming), raising awareness of new businesses and self-help groups, easy access to financial services such as banks, financial literacy and education etc.
- • Education: set up camps at remote tribal areas, distribution of books and stationery in backwards regions, organize seminars and workshops at primary and secondary level, training teachers and professionals to visit tribal regions and teaching in vernacular tongue etc.
- • Healthcare and Sanitation: increase in healthcare services, awareness about personal hygiene, basic knowledge of first-aid, menstrual care, reproductive health, vaccination, awareness about healthy lifestyle, proper disposal of sewerage etc.
- • Childcare: equal opportunities to learn, chances to practice social skills, interactive sessions/ camps, special schooling for physically disabled children, awareness about equality and diversity, immunization for children etc.
- • Infrastructure Development in Rural and Tribal Areas: housing, roads, electrification, water supply, waste water management etc.
- • Awareness about Legal Rights and Government Schemes: awareness about equal pay, working shifts, behavior at workplace, legal age of marriage; leveraging Government schemes such as Antoydaya Anna Yojana (AAY), Prime Minister’s Employment Generation Programme (PMEGP), Pradhan Mantri Rojgar Protsahan Yojana, Pt. Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY), Deendayal Antyodaya Yojana- National Urban Livelihoods Mission (DAY-NULM), Direct Benefit Transfer etc.
- • Entrepreneurship: promoting entrepreneurship by increasing awareness about available resources, awareness about economic independence, safe opportunities for earning livelihood in rural areas etc.
- • Other: other areas and sectors that promotes inclusive growth and development
Department of Rural Development is the lead Department for the theme “ Inclusive Development” , under the Azadi ka Amrit Mahotsav. The National Implementation Committee has approved 9 campaigns under the inclusive development theme.
Inclusive development promotes fair opportunities for all, regardless of social and financial standing, with advantages accruing to each and every segment of society.
Improved access to essential services such as water, sanitation, housing, electricity etc., as well as targeted efforts for underprivileged population shall go a long way in building an even more inclusive India.
AKAM 2023 will commence from January 2023 and conclude on the 15th August 2023. The partnering Ministries are Ministry of Agriculture and Family Welfare, Ministry of Panchayati Raj, Ministry of Health and Family Welfare and Ministry of Animal Husbandry and Fisheries. The 9 Campaigns for AKAM 2023 are:
| S.No |
CAMPAIGN |
Ministry/ Dept. |
| 1 |
Samagra Awaas-Convergence Under PMAY-G |
Department of Rural Development |
| 2 |
Financial Literacy at District Level |
Department of Rural Development |
| 3 |
Promoting Digital Transaction at GP Level |
Department of Rural Development |
| 4 |
Swasth Mahila - Samriddh Samaj |
Ministry of Health and Family Welfare |
| 5 |
Natural Farming with SHG Women |
Ministry of Agriculture and Farmers Welfare |
| 6 |
Pashudhan Jagriti Abhiyan Intensive Awareness Campaign in Aspirational Districts |
Ministry of Fisheries,Animal Husbandry and Dairying |
| 7 |
Svamitva-Meri Sampatti,Mera HAQ |
Ministry of Panchayati Raj |
| 8 |
Social Mobilisation of Eligible Rural Women into SHG Network. |
Department of Rural Development |
| 9 |
Plantation Drive on River Banks |
Department of Rural Development |
